In 2021, 6.68 million women in Germany used body milk and lotion every day, a further 11.36 million used it several times a week.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency
(in millions)
Characteristic
Daily
Several times a week
About once a week
Several times a month
About once a month
Less than once a month
Never
No answer
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Information on mean sample: Base: German-speaking population aged 14 and older
Information on total sample: 2017: 23,106 respondents, representing 70.09 million people 2018: 23,086 respondents, representing 70.45 million people 2019: 23,120 respondents, representing 70.60 million people 2020: 23,138 respondents, representing 70.63 million people 2021: 23,299 respondents, representing 70.54 million people
Figures refer to the following studies: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology can be found here and in the report.
Figures were rounded for better understanding of the statistic.
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VuMA. (November 17, 2021). Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/
VuMA. "Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency (in millions) ." Chart. November 17, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/
VuMA. (2021). Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency (in millions) . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/
VuMA. "Number of Women Using Body Milk and Lotion in Germany from 2017 to 2021, by Frequency (in Millions) ." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/
VuMA, Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency (in millions) Statista, https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/ (last visited August 24, 2024)
Number of women using body milk and lotion in Germany from 2017 to 2021, by frequency (in millions) [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1325726/frequency-of-body-milk-and-lotion-use-women-germany/